Lisa Jeffries, a 2007 graduate of N.C. State University’s College of Textiles and College of Management, has been working in marketing since 2005. Jeffries opened her own firm, Raleighwood Media Group + Raleighwood Event Group, in 2008, where she has helped numerous individuals, businesses, and non-profit organizations over the years with extensive marketing plans and professionally-executed events. Additionally, Jeffries served for four years as the marketing manager at WRAL.com, which boasts over 100 million page views and a unique audience of over 4 million readers every month. Her professional work experience ranges from small, independent, family-owned businesses to high-growth tech startups.
Well known for word of mouth advocacy for local businesses and making an introduction to friends that can further each of their business interests, Lisa’s passion for digital marketing and new media opportunities is unlike any in her industry. Jeffries’ favorite philanthropic organizations include SPCA of Wake County, Band Together, Raleigh Rotaract, Transitions LifeCare (formerly Hospice of Wake County), and many more.
In her free time, Lisa enjoys spending quality time with her dogs Delta, Tank, and Mason. She also enjoys visiting with local restaurants and bars (Bida Manda and An are two of her local favorites for cuisine, The Wine Feed for after work drinks) and cheering on the NC State Wolfpack, no matter the season. You can follow her on Twitter professionally (@rmg_reg) and personally (@ncsulilwolf), as well as read her local shopping blog at iheartretail.com.
Lisa’s specific areas of expertise include new media and experiential marketing for retail, hospitality, and service-based businesses. She is passionate about her clients, cheering on the Wolfpack, country music, and rescuing animals. She is also co-founder of the Raleigh Food & Wine Festival.
A lifelong learner, Lisa completed a dual-master’s degree program in Global Luxury Management (GLM) – a specialized option within the one-year Master of Global Innovation Management program at North Carolina State University’s Poole College of Management in 2016. Learn more about the NC State GLM program here.
- March 2016: for Nightclub & Bar Convention & Trade Show in Las Vegas, NV – Twitter 101 + Twitter for Business
- July 2015: for Shop Local Raleigh – Technical Tuesday: Instagram for Business
- June 2015: for Shop Local Raleigh – Twitter 101 + Twitter for Business
- June 2015: for the Carolina Association of Translators and Interpreters (CATI) – Twitter 101 + Twitter for Business
- May 2015: at the Digital Marketing for Business conference – 10 Things to Know About Email Marketing Now
- May 2014: for the Greater Raleigh Chamber of Commerce Business Expo 2014 – Social Media Seminar: Engagement Strategy
- November 2013: for Capitol Broadcasting Company/CBC Digital Elements – The Science of Online Marketing: Discovering Your Formula for Success
- October 2011: for Capitol Broadcasting Company – Boost Your Business
- February 2011: for Shop Local Raleigh – Social Media Seminar
- November 2010: for Triangle Social Media Club – Featured guest speaker
- CapitalCityCocktails.com: Celebrating the craft cocktail culture in Raleigh, one drink at a time
- CarolinaLovesCountry.com: The best of county music, east of the Tennessee
- DTRNews.com: The only website dedicated to Downtown Raleigh news and events
- Growing Up Southern is a Privilege, Really: Life and times of a Southern girl (ie: my very first blog!)
- iHeartRetail.com: Because local is not a trend
- BoostSuite.com: Five Mobile Marketing Tips for Small Businesses
- BoostSuite.com: Why Your Visitors Hate Your Stock Photography
Accolades & Achievements
- Raleigh Public Relations Society: WRAL TechWire ‘Full Steam Ahead Awards’ wins a Sir Walter salute
Quotes and Press
- News & Observer: Raleigh’s newest food & wine festival is a more affordable option
- Raleigh & Company: Spooning with Demetri podcast interview – Lisa Jeffries of the Raleigh Food & Wine Festival
- Capitol Broadcasting Company: WRAL.com Staffers Volunteer Together at Food Bank
- News & Observer: Small business owners share top 3 gaps they want to close
- News & Observer: Crowd thin on Hillsborough