Disconnect

The Wall Street Journal recently reported that Time Warner is in talks to invest in Hulu and has told Hulu’s owners that it wants to curtail current-season TV episodes, which Hulu now makes available as early as the next day. – via NewsObserver.com: “TV producers may start making you wait for new shows online”

I wish I could tell execs at TWC to get out of their own way. This proves that there is such a disconnect with their current offerings and the services and prices that the modern entertainment consumer is wanting and willing to pay for. Delaying putting your content online is not going to drive consumers back to their pre-cord-cutting ways. It’ll only drive up demand and consumption of illegal distribution or the product or diminish the demand for it altogether – which will in turn just drive the viewership to other content. Hello, Netflix Original programming!

Lisa Jeffries

A good old fashioned Southern girl - at home the modern world. Founder and principal of Raleighwood Media Group + Raleighwood Event Group. Also: vegetarian, animal lover, country music fan

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Author: Lisa Jeffries

A good old fashioned Southern girl - at home the modern world. Founder and principal of Raleighwood Media Group + Raleighwood Event Group. Also: vegetarian, animal lover, country music fan

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