Why Do Audiences Engage on Social?

I stumbled upon this Prezi presentation I created for the Great Raleigh Chamber of Commerce annual biz expo last year, and though it was still valuable enough today to share.

One of the big takeaways? Why people engage on social – and ways your brand should capitalize on these opportunities.

  • To win something
  • Because they’re a competitor
  • To gain access to content not shared elsewhere… or wi-fi
  • Someone shared it/recommended it to them
  • Discounts
  • Followed a link on your website/email/social
  • Saw an in-person/point of sale call to action
  • To win something
  • Because you asked them to!

To see the full presentation, check out https://prezi.com/zygnk42qhll5/engagement-strategy/.

Want to talk more about how to do more with your potential customers and clients online? Let’s have a chat via my consulting business, Raleighwood Media Group!

Lisa Jeffries

A good old fashioned Southern girl - at home the modern world. Founder and principal of Raleighwood Media Group + Raleighwood Event Group. Also: vegetarian, animal lover, country music fan

Latest posts by Lisa Jeffries (see all)

Author: Lisa Jeffries

A good old fashioned Southern girl - at home the modern world. Founder and principal of Raleighwood Media Group + Raleighwood Event Group. Also: vegetarian, animal lover, country music fan

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